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July 29, 2013 Finch News

Finch Paper Appoints Rob Ferragina National Sales Director

Ferragina will lead sales team reputed for service, flexibility

Rob FerraginaGlens Falls, NY – July 29, 2013 –Finch Paper is investing in top industry professionals to further differentiate the company as an innovative opaque and high-bright manufacturing partner. In order to grow with its traditional customers and develop new business, Finch Paper has appointed Rob Ferragina, to National Sales Director. Ferragina reports to Debabrata Mukherjee, President and CEO, Finch Paper.

As National Sales Director, Ferragina leads a team of sales executives who are reputed to deliver exceptional, responsive service in the opaque, text and cover, and digital paper markets. Ferragina is a disciplined, strategic leader who will be responsible for developing new business while also growing Finch’s core of loyal distributors and commercial print customers.

His extensive experience in premium, white paper sales complements Finch’s product portfolio. Leading with flagship Finch Opaque, Finch’s breadth of uncoated, high-bright printing papers and digital substrates are used for marketing collateral, direct mail, book publishing and financial documents as well as office paper. “Finch has been a terrific competitor throughout my career and I’m fortunate to be able to represent legendary Finch Opaque and the Finch team,” Rob said.

Ferragina will also work closely with Sheldon Spicer, National Sales Director—Corporate Accounts and Philip Hart, Director of Commercial Operations to develop a diversified portfolio of products and services to meet the changing needs of the marketplace.

Deba Mukherjee, President and CEO for Finch Paper, says, “We welcome Rob to Finch Paper and look forward to his leadership as we refine our strategies to strengthen our business during this time of intense change and opportunity in the industry.”

Ferragina has over fifteen years of industry experience in the Metro NY area, most recently with Mohawk as Regional Sales Manager, Northeast, with responsibility for sales from Maine to Virginia. Ferragina has also represented Fox River and Fraser in his career. Ferragina holds a Master of Administrative Science from Fairleigh Dickinson University and Master of Arts in History from Monmouth University.


About Finch Paper:

Finch Paper is widely recognized for the quality of its uncoated printing papers, its industry-leading customer service, and its commitment to sustainable forestry.

Finch Fine® text and cover, Finch Casa Opaque, Finch Opaque and the Finch Digital portfolio, including Finch Fine iD and Finch Inkjet Pi, are popular choices for corporate marketing materials, direct mail, book publishing, and business office use.

All Finch Fine®, Finch Casa Opaque and Finch Opaque sheet products are Forest Stewardship Council (FSC) Chain-of-Custody Certified, and all of the fiber utilized by Finch Paper across its product line is certified by the Sustainable Forestry Initiative (SFI) program.

Finch Paper samples and swatchbooks can be ordered at For more information on Finch Paper, please call (800) 833-9983 or contact your local Finch Paper merchant (directory available at

Media Contact:
Beth Povie
Director, Communications
(518) 793-2541, ext. 5482


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One can always benefit from stepping back and looking at things from a different perspective. The Birds-eye View focuses on the ever-changing landscape of print, and features insight on how print professionals can turn opportunity into growth.

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